
In order to deal with the subordinates effectively, the managers must understand their perceptions properly. These can affect how they react to certain things such as their performance in stressful situations-tasks, and even their creativity. In organizational behaviour and business, perception often helps shape an individual’s personality and how they act in certain situations.

It is a subconscious thing that the mind does and is dependent on your ability to pay attention to your surroundings and your existing knowledge. Perception is simply defined as how a person perceives the world around them and interprets that information.

It is only because of these factors that different people take different meanings for the same thing. and almost every person behaves accordingly. Human sensitivity refers to the experiences of sensation.ĭifferent individuals have different thinking styles, beliefs, feelings and motives etc. Sensationis the immediate and direct response of the sensory organs to simple stimuli and advertisement, a package, a brand name. The study of perception is largely the study of what we subconsciously add to or subtract from raw sensory inputs to produce a private picture of the world. These sensory functions are to see, hear, smell, taste and feel respective. Sensory receptors are the human organs (the eyes, ears, nose, mouth and skin) that receive sensory inputs. Sensory inputs) include products, packages, brand names advertisement and commercials.

Stimulus is any unit of input to any of the senses examples of stimuli (i.e.
